I realize I can do better with sharing information. I speak with family, close friends, business partners, and investors quite often, but there's certainly an opportunity for me to share more by leveraging the gift of today's technology platforms.
Yes, according to the gospel of Lil Wayne, "Real G's move in silence like lasagna," but if I can share something that will save someone time or money, or inspire someone to take a calculated risk and step outside their comfort zone, then I will share more. I will do better.
Back in May (sheesh this year is flying by), I had the pleasure of speaking with Lucelia Chou, Founder of Novarise, an educational platform for real estate investors. She recently stayed at Deer View Lodge, one of our company's vacation rental homes. Being a real estate investor and educator herself, she asked to interview me to learn more about Getaway Society, and how we are navigating the short-term rental market during COVID-19. (For short-term rentals, think Airbnb and Vrbo, two sites on which we list our portfolio of homes.)
In these scary times, we hope you and your loved ones remain healthy and safe! We pray for everyone that has been affected by this terrible global pandemic. Our company is proud to provide a much needed service for guests during this time, which allows for physical and mental escape.
The interview came out really well and the editing is brilliant. Only my second video interview ever, and my first on YouTube. Momma, I made it! Lol, just kidding ;-)
The video is about 23 minutes of time well spent (seriously time well spent, if I do say so myself), but here are my key takeaways:
There's opportunity in every crisis.
Stay calm and keep a level head.
Always be ready to pivot, adapt, and evolve. (Listen to your customers, they'll often tell you what you need to do.)
The work-from-anywhere movement as The Next Normal will greatly impact residential and commercial real estate.
Become a student of the game. (If you're not a student of the game, you'll lack the information and experience to capitalize on the key takeaways above.)
I hope you enjoy the video!
Fast forward to today... so much has changed just since May. The coast is certainly not yet clear as it relates to COVID-19 and its effect on the economy, but short-term rentals are actually booming right now, due to three changes we're seeing in customer behavior:
Increased demand for driveable, leisure destinations
The new work-from-anywhere movement
Preference for vacation rentals over hotels
Things change every day due to COVID-19, but adaptability is a key attribute for success in business, and we will keep adapting and evolving.
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